Who we are

Fritz Hansen Toys is one of the leading toy companies in Scandinavia. We’re a wholesale supplier and our core business is import of toys and trend products.

The strength of Fritz Hansen Toys is a popular and wide range with a clear focus on classical toys – with addition of trend, license, and marketing products. We represent some of the strongest brands in the marked.


Established in 1946, Fritz Hansen Toys is Norway’s largest independently owned distributor of children’s toys, with more than 75 years’ experience supplying retailers in Norway and Sweden.

It’s a family company and is now run by second and third generation.



"Safety control, great service, delivery on time and a passion for toys are all key elements of our business"

Where we are

We are in top modern facilities in Bergen, on the west-coast of Norway, with offices, a warehouse, and a showroom. We also have an office with showroom in Norwegian Toy House on the east-coast of Norway.

The customer base is spread all over Norway and Sweden and the sales staff cover all parts of Norway.


Toy supplier of the year

Voted "Toy Supplier Of The Year" by Norwegian retailers, in competition with 55 suppliers, in 2023.
The voting was hosted by the Norwegian Toy Magazine lemmy.no.

0Tore Hansen accepting the reward

0The brothers Eirik Andé and Chris celebrate :-)